To become the leading bank in South East Asia.
We express a space which we closely build with our most valued customers through closeness and trust. We have also embedded the concept of ‘leaping forward’ in our symbol which signifies sustainably growing through change and innovation to achieve into our vision as ‘The Best Retail Financial Group.
We constantly embrace change which is backed by our competitive strength as pioneer of retail finance; and we aim for excellence through innovation.
Embedded strongly with a saying ‘A guardian tree of a village’, we believe in prospering through closeness, confidence and loyalty built with our customers.
As a retail financial group, we dedicate ourselves in providing the best service for low-to-middle class customers and promote small-to-medium sized enterprises.
Space has been firmly placed in our philosophy to ensure that we have committed especially with customers through channel that closeness and loyalty are strongly entrenched.